sustainable printing
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Even Traditional Print Can Be Green(er)
Like it or not, “green” is a relative term. If you purchase a truck that gets 18 miles per gallon, is that good or bad for the environment? If you were driving a truck that got 13 miles to the gallon, it’s good. The same applies to many marketing technologies. It’s easy to look past […] More
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Sustainability as a Marketing Issue
More and more frequently, I’m seeing companies choose sustainability, not just as operational preference, but also as a marketing approach. They are marketing “green” or sustainability (because “green” and “sustainability” are different) as a way to connect with consumers and sell products. Thus, when I was contacted by Don Carli, senior research fellow with the […] More
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Greening Print Marketing: Green Print Archive and Resources for the U.K.
Printing is not about dead trees, greasy ink, and stinking landfills. Vertigris, an environmental resources initiative, aims to change print’s image by providing a wealth of resources about the “greening” of print. More
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Greening Print Marketing: Beyond Recycled Paper to a Deeper Philosophical Commitment
When choosing a “green” printer, it pays to look beyond the obvious, such as the use of recycled paper (even postconsumer content), digital printing, and FSC-certification. Look for deeper, philosophical commitments to environmental sustainability — and you’ll find them. More
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Greening Print Marketing: Printers Using 100% Wind Power
List of commercial printers using 100% wind power, whether purchasing wind energy direct from their utility companies or through purchasing Renewable Energy Credits. More
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Greening Print Marketing: Push Your Printer to GO GREEN!
Only 15% of printers now have environmental programs in place, including certifications. Putting “positive peer pressure” on your printer can make a big difference in the environment. More
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Greening Print Marketing: Environmental Sustainability Conference Means Your Printer May Get Greener
The 2009 National Environmental, Health and Safety (NEHS) Conference means that the printing industry is getting even greener. The conference covers a wide variety of printing disciplines, including commercial, digital, screen, newspaper, and flexographic printing. More
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Greening Print Marketing: Is There a Double Standard When It Comes to Paying for Green?
Most of us have heard the popularly cited statistics that given the choice between two similar products, 83% of consumers will chose those that are “environmentally friendly” and will pay more for them. According to the DoubleClick study, not only are consumers interested in green products and companies, but nearly half are willing to pay […] More
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Greening Print Marketing: The Age of the Press Matters
When you think about “greening” your print marketing, do you think about the age of your printer’s press? If the printer is running “big iron,” or a traditional offset printing press, then the age of the press can have a significant impact on the environmental sustainability of your print. Why? Because newer presses are designed […] More
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Greening Print Marketing: Inkjet Recyclability Suspect
I got a surprise this month. I was writing on “green” issues related to inkjet ink, and much of what I expected to write went out the window. [social_buttons] In the world of offset printing, the difference between solvent-based inks and water-based inks matters—a lot. In the world of toner-based inks (digital inks), on the […] More
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Greening Print Marketing: Direct Imaging Presses Help You “Go Green”
Presstek, the inventor of chemistry-free platemaking, is offering a free white paper entitled, “Growing Your Business by Going Green.” The paper speaks to both the environmental and economic benefits that can be realized by in-house print shops or third-party print providers who adopt the practice of “green” printing. This is also relevant to marketers who […] More
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Greening Print Marketing: Getting Serious About Greenhouse Gases
Many printers say they are “green” or “eco-friendly” because they print using soy inks, are FSC-certified, or print on recycled paper. But if you want an example of a printer who is really serious about its stewardship of the environment, take a look at Green Printer. Using sources from the Environmental Protection Agency (EPA) and […] More
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