This week, the Important Media Network has committed to highlighting some of the women that are making the world a better place. At Inspired Economist, we thought we’d take part by profiling a great sustainable woman CEO every day this week. See previous posts on Irene Rosenfeld, CEO of Kraft Foods, Kim Jordan, CEO of New Belgium Brewing, …
Julie Urlaub’s guest post on Opportunities for CEOs in 2011 made me wonder where the public stands on their trust in business after this difficult economic year. Turning to the 2010 Edelman Trust Barometer I was surprised to find that global trust in business was up modestly from 2009, especially in the United States where it jumped 18 …
2010 Edelman Trust Barometer Findings: Trust in Corporate America on Rise? Read More »
The words “pharmaceutical company,” “sustainability” and “Corporate Social Responsibility” rarely go hand in hand, but a global Pharmaceutical Company boasting local impact in the Pittsburgh region might just be what the Doctor ordered. Bayer recently released it’s 2009 Sustainability Report and with it some lofty goals for Bayer’s operations in the Pittsburgh region, among them a …
“Bayer-ing” It All – How Bayer Reports on Sustainability Read More »
SunChips chooses transparency to market its new 100% compostable bag. Last year, I wrote about SunChips’ “compostable” chip bag that wasn’t really compostable at all. It was one-third compostable, which meant that its compostable layer was laminated to two-thirds non-compostable layers, rendering it — well — noncompostable. Now that’s changed. SunChips bags are now 100% …
SunChips Turns Environmental Commitment into Brilliant Marketing Read More »