trends

Sustainability Impossible Without a Major Economic Meltdown [video]

In Athens on June 11, 2010, Dr. Wayne Visser, Director of CSR International, interviewed John Elkington, Founder and Non-Executive Director of SustainAbility and Founding Partner and Director of Volans Ventures. During the interview, Elkington spoke about where he sees the sustainability and social enterprise agenda heading. I found a couple of his remarks interesting. In …

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Targeting the “Green” Consumer

Yesterday, I blogged about the reasons marketers are choosing “green” as a marketing strategy. But for companies that pursue this strategy, it becomes clear pretty quickly that just marketing a green product isn’t enough. The company has to be sincere in its own commitment to environmental sustainability and show genuine sensitivity to the needs and …

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Green Marketing: What’s All the Fuss?

What’s all the fuss about green marketing? It’s more than just another hook to get people to buy products. It’s about the types of people who purchase green products. They have higher than average incomes, they are willing to pay up to 20% more for products and services (according to Collette Chandler, an author and …

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