adoption<\/a> of a Better Place this year!<\/p>\nImage Credit: Better Place logo by techpulse360 on Creative Commons<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Changing consumer behavior can be a slow painful process. Not only does it require educational efforts but often widespread systemic conformity is required. However innovation has radically altered some of our most fundamental behaviors. Globally, we now access cash from a machine and we carry and use mobile phones for a significant percentage of our calling. Its this type of basic change that will be required to have significant impact on socially and environmentally responsible consumption 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