Get Schooled<\/a>, is a partnership with Viacom that will weave education-themed story lines into existing shows or create new shows centered on education.\u00a0\u00a0 While some groups like the Kaiser Foundation have been doing this in some form for years, this approach is vital and new because programming content will get paid for – thus get done well and not simply under advisement.<\/p>\nThe business of pop culture should not be treated as a separate entity from the real social issues we face, rather social issues should be treated as content that can prove to be both a valuable business avenue with a worthwhile upside.<\/p>\n
What\u2019s next…video games?<\/p>\n
photo credit: Kalos2007 on Creative Commons<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The objective is to use entertainment content as a vehicle for educating mainstream audiences on topics such as HIV\/AIDS and education in the hopes of influencing public views and behaviors.
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