{"id":1606,"date":"2009-08-20T22:18:00","date_gmt":"2009-08-20T22:18:00","guid":{"rendered":"http:\/\/ietransfer.wpengine.com\/?p=1606"},"modified":"2009-08-20T22:18:00","modified_gmt":"2009-08-20T22:18:00","slug":"change-starts-with-your-underwear","status":"publish","type":"post","link":"https:\/\/inspiredeconomist.com\/articles\/change-starts-with-your-underwear\/","title":{"rendered":"Change Starts with your Underwear"},"content":{"rendered":"<p><a href=\"http:\/\/inspiredeconom.wpengine.com\/wp-content\/uploads\/2009\/08\/pact_blog.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1607\" src=\"http:\/\/inspiredeconomist.com\/files\/2009\/08\/pact_blog-300x240.jpg\" alt=\"\" width=\"300\" height=\"240\" srcset=\"https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2009\/08\/pact_blog-300x240.jpg 300w, https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2009\/08\/pact_blog.jpg 490w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><strong>PACT underwear launched this week with a campaign that demonstrates choosing wisely doesn&#8217;t have to accompany images of melting ice caps and flooding deserts. \u00a0In fact the message of humor may just be it&#8217;s ticket to success &#8211; that and a potentially irresistible fit and feel. <\/strong><\/p>\n<p>With an underwear expert on staff and Yves Behar on the team, mastermind of the <a href=\"http:\/\/www.fuseproject.com\/\" target=\"_blank\" rel=\"noopener\">Fuse Project<\/a> a widely acclaimed \u00a0industrial design firm with products to its credit including One Laptop Per Child and the Jawbone headset, \u00a0PACT may have the product to back up its initial\u00a0appeal.<\/p>\n<p>A quick read of the <a href=\"http:\/\/wearpact.com\/\" target=\"_blank\" rel=\"noopener\">web site<\/a> reads like many start-ups &#8211; casual, fun, informative. \u00a010% of each sales goes to <a href=\"http:\/\/themoment.blogs.nytimes.com\/2009\/08\/18\/making-an-understatement\/\" target=\"_blank\" rel=\"noopener\">non-profits<\/a>. \u00a0And in a nod to the transparency indicative of the category, they tell you what they&#8217;ve figured out (just about everything) and what they haven&#8217;t (how to &#8220;recycle&#8221; the underwear when you&#8217;re done). They say there&#8217;s a video coming in September. \u00a0Watch for more revealing information on PACT underwear then.<\/p>\n<p>image credit: PACT<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PACT underwear launched this week with a campaign that demonstrates choosing wisely doesn&#8217;t have to accompany images of melting ice caps and flooding deserts<\/p>\n","protected":false},"author":45,"featured_media":1607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Peterson","author_link":"https:\/\/inspiredeconomist.com\/author\/kellipsf\/"},"uagb_comment_info":2,"uagb_excerpt":"PACT underwear launched this week with a campaign that demonstrates choosing wisely doesn't have to accompany images of melting ice caps and flooding deserts","_links":{"self":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/1606"}],"collection":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/comments?post=1606"}],"version-history":[{"count":0,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/1606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media\/1607"}],"wp:attachment":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media?parent=1606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/categories?post=1606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/tags?post=1606"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/adace-sponsor?post=1606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}