{"id":1662,"date":"2009-09-24T12:16:04","date_gmt":"2009-09-24T12:16:04","guid":{"rendered":"http:\/\/ietransfer.wpengine.com\/?p=1662"},"modified":"2019-04-26T07:55:52","modified_gmt":"2019-04-26T14:55:52","slug":"marketing-report-making-green-printing-work","status":"publish","type":"post","link":"https:\/\/inspiredeconomist.com\/articles\/marketing-report-making-green-printing-work\/","title":{"rendered":"Marketing Report: Making “Green Printing” Work"},"content":{"rendered":"
<\/a> An increasing number of marketers are turning to toner- or inkjet-based printing in order to green their print marketing programs. It’s not that offset presses are inherently ungreen. On the contrary, printing as a whole is a whole lot greener than many people give it credit for. But digital printing has some compelling green benefits.<\/p>\n All the while boosting your marketing effectiveness at the same time.<\/p>\n But for these digital-print-driven applications to work, it takes more than a digital press. That’s just the tool. It’s the smarts behind them \u2014 the marketing savvy and understanding of the technology \u2014 that drives results. To this end, Digital Printing Reports<\/a> can released an October 2009 update to its “Digital Printing: Transforming Business Models & Marketing<\/a>” training and educational report, incorporating the latest software and hardware technologies from Print 09.<\/p>\n The report is designed to help marketers get their minds around the issues that drive digital print production and marketing applications and make the most of them. It has five sections:<\/p>\n Incorporating applications driven by digital printing is not only a step in the green direction. Done right, it’s also smart marketing.<\/p>\n","protected":false},"excerpt":{"rendered":" An increasing number of marketers are turning to toner- or inkjet-based printing in order to green their print marketing programs. It’s not that offset presses are inherently ungreen. On the contrary, printing as a whole is a whole lot greener than many people give it credit for. But digital printing has some compelling green benefits. […]<\/p>\n","protected":false},"author":28,"featured_media":1663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Tolliver-Walker","author_link":"https:\/\/inspiredeconomist.com\/author\/htollvr\/"},"uagb_comment_info":0,"uagb_excerpt":"An increasing number of marketers are turning to toner- or inkjet-based printing in order to green their print marketing programs. It’s not that offset presses are inherently ungreen. On the contrary, printing as a whole is a whole lot greener than many people give it credit for. But digital printing has some compelling green benefits.…","_links":{"self":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/1662"}],"collection":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/comments?post=1662"}],"version-history":[{"count":0,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/1662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media\/1663"}],"wp:attachment":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media?parent=1662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/categories?post=1662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/tags?post=1662"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/adace-sponsor?post=1662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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