{"id":2555,"date":"2010-07-13T13:16:45","date_gmt":"2010-07-13T13:16:45","guid":{"rendered":"http:\/\/ietransfer.wpengine.com\/?p=2555"},"modified":"2010-07-13T13:16:45","modified_gmt":"2010-07-13T13:16:45","slug":"ready-for-some-good-news","status":"publish","type":"post","link":"https:\/\/inspiredeconomist.com\/articles\/ready-for-some-good-news\/","title":{"rendered":"AF&PA: The Paper Industry Is Making Huge Strides"},"content":{"rendered":"

\"\"<\/a>Look around you. How much of what you use on a daily basis comes from the forest products industry? Everything from the office paper you put into your printer to the wood fiber in the RTA furniture in the office is produced by this massive, global industry.<\/p>\n

Sometimes, the news coming out of this industry isn’t so great. (Case in point, the ugly feud<\/a> between Greenpeace and APP.) But on the whole, this is an industry that is making strides. When an industry this large makes an incremental improvement, the earth feels it.<\/p>\n

So here’s some good news.<\/p>\n

The American Forest & Paper Association (AF&PA) just released its 2010 report measuring progress by the forest products industry on key sustainability indicators.\u00a0 Using the latest data available, the new report, “Sustainable Practices: a Foundation of the Forest Products Industry,”\u00a0 shows that despite the severe impact made by the recession, continued investments by AF&PA member companies in more efficient processes and equipment have led to measurable progress on such sustainability indicators as recycling and air emissions. <\/p>\n

\u201cThe challenging economic conditions that became painfully apparent in 2008 and 2009 have had impacts on performance, most notably in the area of economic performance,\u201d wrote AF&PA President and CEO Donna Harman in her introduction to the report. “However, as the report also shows, members have reacted to these challenges in proactive ways and continue to build on the strong progress already made to further improve sustainability performance for the future.\u201d<\/p>\n

Among the reports key findings, are:<\/p>\n