said<\/a> that the World Cup sponsorship helped it a secure a potential credit facility of 36bn Yuan ($5.3bn) from the state-owned Hebei Branch of China Development Bank. Once details are ironed out and the deal is finalized, the credit facility will support Yingli Group\u2019s PV related businesses in China and overseas.<\/p>\nBNEF noted that Yingli\u2019s shares declined 6% the day the sponsorship was announced and were down nearly 22% since the announcement. However, their stock actually didn\u2019t decline as steeply as other large publicly-traded solar companies over that same period.<\/p>\n
So what do you think? If you were the Chief Marketing Officer for a company manufacturing solar PV cells and modules, would you recommend spending your entire year\u2019s marketing budget on a sponsorship of the World Cup?<\/p>\n","protected":false},"excerpt":{"rendered":"
The FIFA World Cup has come to an end with Spain crowned as the champions for the first time in their country\u2019s history. The play in the final was less than inspiring, but the event was not without its interesting stories. One of those stories was about a Chinese solar company joining the ranks of […]<\/p>\n","protected":false},"author":58,"featured_media":8916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[2722,3535,3865],"adace-sponsor":[],"spectra_custom_meta":{"aktt_notify_twitter":["no"],"tweet_this_url":[""],"_edit_last":["13"],"dsq_thread_id":["143462741"],"_thumbnail_id":["8916"],"_jetpack_related_posts_cache":["a:1:{s:32:\"8f6677c9d6b0f903e98ad32ec61f8deb\";a:2:{s:7:\"expires\";i:1691192683;s:7:\"payload\";a:0:{}}}"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:2:{i:0;s:14:\"core\/paragraph\";i:1;s:10:\"core\/image\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";i:1713657651;s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"],"rank_math_news_sitemap_robots":["index"],"rank_math_robots":["a:1:{i:0;s:5:\"index\";}"],"rank_math_internal_links_processed":["1"],"_uag_css_file_name":["uag-css-2558.css"]},"uagb_featured_image_src":{"full":["https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2014\/06\/Yingli_thumb.jpg",364,217,false],"thumbnail":["https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2014\/06\/Yingli_thumb-150x150.jpg",150,150,true],"medium":["https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2014\/06\/Yingli_thumb-300x178.jpg",300,178,true],"medium_large":["https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2014\/06\/Yingli_thumb.jpg",364,217,false],"large":["https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2014\/06\/Yingli_thumb.jpg",364,217,false],"1536x1536":["https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2014\/06\/Yingli_thumb.jpg",364,217,false],"2048x2048":["https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2014\/06\/Yingli_thumb.jpg",364,217,false],"adace-sponsor":["https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2014\/06\/Yingli_thumb.jpg",81,48,false],"adace-sponsor-2x":["https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2014\/06\/Yingli_thumb.jpg",161,96,false]},"uagb_author_info":{"display_name":"Nathan Schock","author_link":"https:\/\/inspiredeconomist.com\/author\/nschock\/"},"uagb_comment_info":8,"uagb_excerpt":"The FIFA World Cup has come to an end with Spain crowned as the champions for the first time in their country\u2019s history. The play in the final was less than inspiring, but the event was not without its interesting stories. One of those stories was about a Chinese solar company joining the ranks of…","_links":{"self":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/2558"}],"collection":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/comments?post=2558"}],"version-history":[{"count":0,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/2558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media\/8916"}],"wp:attachment":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media?parent=2558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/categories?post=2558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/tags?post=2558"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/adace-sponsor?post=2558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}