{"id":395,"date":"2006-12-05T06:30:00","date_gmt":"2006-12-05T11:30:00","guid":{"rendered":"http:\/\/ietransfer.wpengine.com\/2006\/12\/05\/potash-corp-launches-website-to-inspire-agriculture-industry-to-embrace-sustainable-business-practices\/"},"modified":"2006-12-05T06:30:00","modified_gmt":"2006-12-05T11:30:00","slug":"potash-corp-launches-website-to-inspire-agriculture-industry-to-embrace-sustainable-business-practices","status":"publish","type":"post","link":"https:\/\/inspiredeconomist.com\/articles\/potash-corp-launches-website-to-inspire-agriculture-industry-to-embrace-sustainable-business-practices\/","title":{"rendered":"Potash Corp Launches Website to Inspire Agriculture Industry to Embrace Sustainable Business Practices"},"content":{"rendered":"<p><a href=\"http:\/\/thenaturalcapitalist.typepad.com\/.shared\/image.html?\/photos\/uncategorized\/enriching_logo_300x169.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" height=\"169\" alt=\"Enriching_logo_300x169\" src=\"http:\/\/thenaturalcapitalist.typepad.com\/the_natural_capitalist\/images\/enriching_logo_300x169.png\" width=\"300\" border=\"0\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/www.potashcorp.com\/\" target=\"_blank\" rel=\"noopener\">PotashCorp<\/a>, the world\u2019s largest producer of crop nutrients, recently launched a first-of-its-kind website designed to inspire the agriculture industry to embrace sustainable business practices. <a href=\"http:\/\/www.potashcorpenriching.com\/\" target=\"_blank\" rel=\"noopener\">The site<\/a> profiles ag retailers from across North America who are leading the way in local sustainable development programs.<\/p>\n<p>\u201cThrough our Enriching program we hope to provide greater visibility to the kinds of activities that our customers are conducting that will help our industry, and our planet, long into the future,\u201d said Betty-Ann Heggie, Senior Vice President of Corporate Relations at PotashCorp. \u201cAnd by doing so, we hope it will inspire others to do the same.\u201d<\/p>\n<p>PotashCorp officials say the Enriching website is designed to function as a virtual best practices forum for their customers, by profiling unique safety and environmental stories, community outreach stories and local economic development stories from ag retailers across North America.<\/p>\n<p><!--more--><\/p>\n<p>\u201cIf you look closely, you will see all three bottom lines of sustainable development at work here,\u201d Heggie said. \u201cBut at the same time, we were mindful of not being too academic with this site. There\u2019s already a lot of textbook language out there describing sustainable development, which can sometimes confuse or intimidate people. So, our goal with the Enriching program is to put a face on sustainability and to make the subject matter more approachable.<\/p>\n<p>\u201cUltimately, we feel we\u2019re going to have a greater impact by making this site more inspirational than instructional.\u201d<\/p>\n<p>With the launch of the Enriching program, PotashCorp salutes ag retailers&#8217; efforts to mentor inner city school children, promote grain silo safety and show farmers how to decrease their impact on the environment while they increase their productivity.<\/p>\n<p>To fuel content for the website, PotashCorp is sending production crews into small towns throughout North America to document the unique ways ag retailers are improving the communities in which they operate. They then produce the photo essays, human-interest videos and animated sequences that are featured on the site. The company hopes to add new ag retailers, which are resellers of PotashCorp\u2019s products, to the site each year.<\/p>\n<p>Over the years, PotashCorp has emerged as a leading company in the arena of sustainability reporting. In 2004, the Saskatoon-based company was voted the top sustainability reporter in Canada by the Canadian Institute of Chartered Accountants. In 2005, it received an honorable mention for excellence in sustainable development reporting from the same organization.<\/p>\n<p>The company views the Enriching program as a natural extension of the kind of stakeholder engagement that\u2019s been fueling their own sustainable development efforts.<\/p>\n<p>\u201cOver the years, some of the best lessons we\u2019ve learned about sustainability have come from simply asking other companies \u2013 especially our customers \u2013 how they go about it,\u201d Heggie said.<\/p>\n<p>\u201cYou will never stop learning as long as you\u2019re listening, and this website is dedicated to that very basic principle. The best part is that the entire ag industry can listen, and learn, right along with us.\u201d <\/p>\n<p><em>Via: (<\/em><a href=\"http:\/\/www.potashcorp.com\/\" target=\"_blank\" rel=\"noopener\"><em>PotashCorp<\/em><\/a><em>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PotashCorp, the world\u2019s largest producer of crop nutrients, recently launched a first-of-its-kind website designed to inspire the agriculture industry to embrace sustainable business practices. The site profiles ag retailers from across North America who are leading the way in local sustainable development programs. \u201cThrough our Enriching program we hope to provide greater visibility to the [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[45],"tags":[],"adace-sponsor":[],"spectra_custom_meta":{"tweet_this_url":["http:\/\/digg.com\/u1R7Hg"],"dsq_thread_id":["173843877"],"_jetpack_related_posts_cache":["a:1:{s:32:\"8f6677c9d6b0f903e98ad32ec61f8deb\";a:2:{s:7:\"expires\";i:1685554352;s:7:\"payload\";a:0:{}}}"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:2:{i:0;s:14:\"core\/paragraph\";i:1;s:10:\"core\/image\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";i:1713657651;s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"],"rank_math_news_sitemap_robots":["index"],"rank_math_robots":["a:1:{i:0;s:5:\"index\";}"],"rank_math_og_content_image":["a:2:{s:5:\"check\";s:32:\"52a18435259b3555c94e2059d6e9bfe3\";s:6:\"images\";a:0:{}}"],"_uag_css_file_name":["uag-css-395.css"]},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"adace-sponsor":false,"adace-sponsor-2x":false},"uagb_author_info":{"display_name":"John-Paul Maxfield","author_link":"https:\/\/inspiredeconomist.com\/author\/jpmaxfield\/"},"uagb_comment_info":0,"uagb_excerpt":"PotashCorp, the world\u2019s largest producer of crop nutrients, recently launched a first-of-its-kind website designed to inspire the agriculture industry to embrace sustainable business practices. The site profiles ag retailers from across North America who are leading the way in local sustainable development programs. \u201cThrough our Enriching program we hope to provide greater visibility to the&hellip;","_links":{"self":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/395"}],"collection":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/comments?post=395"}],"version-history":[{"count":0,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/395\/revisions"}],"wp:attachment":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media?parent=395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/categories?post=395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/tags?post=395"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/adace-sponsor?post=395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}