{"id":440,"date":"2006-11-15T06:00:00","date_gmt":"2006-11-15T11:00:00","guid":{"rendered":"http:\/\/ietransfer.wpengine.com\/2006\/11\/15\/national-survey-finds-financially-stressed-holiday-shoppers-look-for-%e2%80%9cgifts-that-give-back%e2%80%9d-as-a-way-to-support-charities\/"},"modified":"2006-11-15T06:00:00","modified_gmt":"2006-11-15T11:00:00","slug":"national-survey-finds-financially-stressed-holiday-shoppers-look-for-gifts-that-give-back-as-a-way-to-support-charities","status":"publish","type":"post","link":"https:\/\/inspiredeconomist.com\/articles\/national-survey-finds-financially-stressed-holiday-shoppers-look-for-gifts-that-give-back-as-a-way-to-support-charities\/","title":{"rendered":"National Survey Finds Financially-Stressed Holiday Shoppers Look for \u201cGifts That Give Back\u201d as a Way to Support Charities"},"content":{"rendered":"

Tis\u2019 the season of giving, but findings from a new nationwide poll of Americans\u2019 plans for charitable giving may leave nonprofits feeling ho, ho, hum.  The results of this year\u2019s Cone Holiday Trend Tracker<\/a>, now in its eighth year, indicate that increased financial burdens, such as high gasoline and heating costs, will limit charitable giving this holiday season.  Furthermore, the poll finds that one-third of respondents report they will give less to charity at the holidays this year \u2013 citing previous charitable donations, including disaster relief, as a key factor.  <\/span><\/p>\n

However, with more than 40 shopping days left, not all of the survey findings are \u201cbah humbug.\u201d  More than half of Americans say they intend on buying a holiday gift associated with a cause and\/or will buy from a retailer that supports a cause.  Moreover, two-thirds (68 percent) of Americans say they are likely to look at a company\u2019s reputation for supporting causes when deciding who to buy from this holiday season.<\/p>\n

<\/p>\n\n\n\n\n\n
\n

Americans\u2019 plans for charitable giving this holiday season  (very likely\/somewhat likely)<\/em><\/strong><\/span><\/p>\n<\/td>\n

\n

Nov. 2005<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Financial factors such as gas and heating prices are limiting the amount I can give to charities this holiday season.<\/span><\/p>\n<\/td>\n

\n

70%<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

I will give less this holiday season because I have already given to the Tsunami, Hurricane Katrina relief or other causes.<\/span><\/p>\n<\/td>\n

\n

34%<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\n\n\n\n\n
\n

I plan to do the following to support a cause, issue or charity this holiday season.<\/em><\/strong><\/span><\/p>\n<\/td>\n

\n

Nov. 2005<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Purchase a product in which a percentage of the price is donated to a cause.<\/span><\/p>\n<\/td>\n

\n

55%<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Buy from a retailer that supports a cause.<\/span><\/p>\n<\/td>\n

\n

52%<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u201cThese results indicate that while this holiday season comes amid increased financial burdens for many, charitable giving remains an important consumer driver at holiday time,\u201d noted Carol Cone, Chairman and founder of Cone, Inc.  \u201cConsistently, savvy consumers are seeking out opportunities to give back through their purchases.  Both charities and consumers are relying on Corporate America to provide opportunities that help them do good.\u201d <\/p>\n

Added Ms. Cone, \u201cMore than two-thirds (77 percent) of those surveyed said that they want companies to do more to tell them about the causes they are supporting this holiday season.  So for businesses, the lessons are to get involved with causes, create opportunities for consumers to do the same, and don\u2019t be timid about communicating to the public about your efforts.\u201d<\/p>\n

For many holiday shoppers, giving back has never been easier.  Cause-related shopping opportunities abound this holiday season, including:<\/p>\n

Macy\u2019s<\/strong>
Customers can join Macy\u2019s \u2018Thanks for Sharing\u2019 program for $25 and in return receive 10 percent off all Macy credit card purchases made during the holiday season. Additionally, store divisions donate $10 to charity for each \u2018Thanks for Sharing\u2019 program member.<\/p>\n

Brooks Brothers<\/strong>
On Thursday, December 1 and Friday, December 2, Brooks Brothers will host its annual Holiday shopping event. The Make-A-Wish Foundation will receive 2 percent of the total sales from stores nationwide, up to a maximum of $50,000.<\/p>\n

Make-A-Wish\u00ae Star Keepsake Box <\/strong><\/span>
Things Remembered will make a $5 donation to the Make-A-Wish Foundation\u00ae with every keepsake box purchased.<\/span><\/p>\n

Day-Timers \u201cGo Red for Women\u201d Organizer<\/strong>
Day-Timers is contributing 15 percent from the final sale price of every \u201cGo Red for Women\u201d Organizer through December 31, 2006 to the American Heart Association in support of its \u201cGo Red for Women\u201d campaign. <\/span><\/p>\n

Via: (Cone, LLC<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Tis\u2019 the season of giving, but findings from a new nationwide poll of Americans\u2019 plans for charitable giving may leave nonprofits feeling ho, ho, hum.  The results of this year\u2019s Cone Holiday Trend Tracker, now in its eighth year, indicate that increased financial burdens, such as high gasoline and heating costs, will limit charitable giving […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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now in its eighth year, indicate that increased financial burdens, such as high gasoline and heating costs, will limit charitable 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