{"id":6304,"date":"2011-02-15T03:43:03","date_gmt":"2011-02-15T11:43:03","guid":{"rendered":"http:\/\/ietransfer.wpengine.com\/?p=6304"},"modified":"2011-02-15T03:43:03","modified_gmt":"2011-02-15T11:43:03","slug":"what-do-mail-and-cheeseburgers-have-in-common","status":"publish","type":"post","link":"https:\/\/inspiredeconomist.com\/articles\/what-do-mail-and-cheeseburgers-have-in-common\/","title":{"rendered":"Carbon Footprint of 5 Cheeseburgers? Or Mail?"},"content":{"rendered":"<p style=\"text-align: center\"><a href=\"http:\/\/inspiredeconom.wpengine.com\/wp-content\/uploads\/2011\/02\/the-king-of-burgers.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6305 aligncenter\" src=\"http:\/\/inspiredeconomist.com\/files\/2011\/02\/the-king-of-burgers-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2011\/02\/the-king-of-burgers-300x225.jpg 300w, https:\/\/inspiredeconomist.com\/wp-content\/uploads\/2011\/02\/the-king-of-burgers-1024x771.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>On Sunday, I blogged about research from a <a href=\"http:\/\/www.twosides.info\" target=\"_blank\" rel=\"noopener\">U.K. initiative<\/a> going after large European corporations for greenwashing on the topic of e-billing. As I poked around the site some more, I found three <a href=\"http:\/\/www.twosides.info\/content.asp?ContentID=36\" target=\"_blank\" rel=\"noopener\">factoids<\/a> I couldn&#8217;t help but pass along. If this doesn&#8217;t get you questioning conventional wisdom about print versus e-media, you&#8217;re a tough nut.<\/p>\n<ul>\n<li>2% of the UK&#8217;s current energy requirement is demanded by data centers today. Roughly the same as the airline industry. [1]<\/li>\n<li>One email with a 400k attachment, sent to 20 people, is equivalent to burning a 100w light bulb for 30 minutes. [2]<\/li>\n<li>Industry research indicates that mail comprises 0.1% of total household CO2 emissions in Europe. The 14 kg of CO2 emitted is the equivalent of five cheeseburgers. [3]<\/li>\n<\/ul>\n<p>Data are always debatable, of course, but the points made here are powerful \u2014 and certainly a lot of fun to talk about.<\/p>\n<h6>[1] BBC, &#8220;Costing the Earth: Global Warming,&#8221; April 2009<\/h6>\n<h6>[2] BBC, &#8220;Costing the Earth: Global Warming,&#8221; April 2009<\/h6>\n<h6>[3] CEPI Sustainability Report (2009)<\/h6>\n<p>Image courtesy of The Stock Exchange (uploaded by lockstockb)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Sunday, I blogged about research from a U.K. initiative going after large European corporations for greenwashing on the topic of e-billing. As I poked around the site some more, I found three factoids I couldn&#8217;t help but pass along. If this doesn&#8217;t get you questioning conventional wisdom about print versus e-media, you&#8217;re a tough [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":6305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Tolliver-Walker","author_link":"https:\/\/inspiredeconomist.com\/author\/htollvr\/"},"uagb_comment_info":0,"uagb_excerpt":"On Sunday, I blogged about research from a U.K. initiative going after large European corporations for greenwashing on the topic of e-billing. As I poked around the site some more, I found three factoids I couldn&#8217;t help but pass along. If this doesn&#8217;t get you questioning conventional wisdom about print versus e-media, you&#8217;re a tough&hellip;","_links":{"self":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/6304"}],"collection":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/comments?post=6304"}],"version-history":[{"count":0,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/6304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media\/6305"}],"wp:attachment":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media?parent=6304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/categories?post=6304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/tags?post=6304"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/adace-sponsor?post=6304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}