{"id":705,"date":"2008-09-09T16:40:00","date_gmt":"1999-11-30T05:00:00","guid":{"rendered":"http:\/\/ietransfer.wpengine.com\/?p=705"},"modified":"2019-04-26T07:57:02","modified_gmt":"2019-04-26T14:57:02","slug":"greening-print-marketing-looking-beyond-recycled-content","status":"publish","type":"post","link":"https:\/\/inspiredeconomist.com\/articles\/greening-print-marketing-looking-beyond-recycled-content\/","title":{"rendered":"Greening Print Marketing: Looking Beyond Recycled Content"},"content":{"rendered":"

\"Image<\/a>In my first post on \u201cgreen\u201d marketing, someone posted a comment about a company called Smart Levels<\/a> that prints on recycled paper with soy-based inks. This piqued my interest, so I went and checked out the company\u2019s website. Sure enough, there it was\u2014the company\u2019s proud declaration on its home page.<\/p>\n

(Gotta love the tree frog, too. I\u2019m a sucker for tree frogs.)<\/p>\n

I think it\u2019s terrific that more and more printing companies are moving toward environmental sustainability. It\u2019s also terrific that marketers are increasingly caring about environmental sustainability\u2014to the point that printers see investing in and promoting it as an effective strategy.<\/p>\n

What caught my eye on Smart Levels\u2019 home page, however, was not what was there but what was not. There were no other links to further efforts toward environmental sustainability. This might lead one to the conclusion that, by itself, printing on recycled stocks and using soy inks is enough.<\/p>\n

But is it?<\/strong><\/p>\n

What Else Is in My Paper?<\/strong><\/p>\n

In reality, while recycled content and soy inks are a great start, there is much more you can do. Let\u2019s just consider the paper. For example, have you ever asked the question, \u201cBeyond recycled content, what else in my paper?\u201d <\/p>\n

There are many components that impact the greenness of paper beyond recycled content, including:<\/p>\n