{"id":742,"date":"2008-09-26T20:59:42","date_gmt":"2008-09-27T01:59:42","guid":{"rendered":"http:\/\/ietransfer.wpengine.com\/?p=742"},"modified":"2019-04-26T07:56:58","modified_gmt":"2019-04-26T14:56:58","slug":"greening-print-marketing-does-sustainability-matter-to-print-buyers","status":"publish","type":"post","link":"https:\/\/inspiredeconomist.com\/articles\/greening-print-marketing-does-sustainability-matter-to-print-buyers\/","title":{"rendered":"Greening Print Marketing: Does Sustainability Matter to Print Buyers?"},"content":{"rendered":"

\"\"<\/a>When I was first asked to write for The Inspired Economist on the issue \u201cgreening\u201d print marketing, I was excited about the opportunity to talk about something I\u2019m passionate about\u2014the ability to use today\u2019s print technologies to make a practical difference in our stewardship of the environment.<\/p>\n

After all, you can\u2019t see the immediate effects of reducing your carbon footprint or reducing your use of virgin paper. When you use the flexibility provided by digital printing technologies <\/a>to green your print market, you can.<\/p>\n

When you move to a full \u201cjust in time\u201d inventory management solution, you see empty space in your warehouse instead of stacks of wastestream-clogging paper, books, or leaflets.<\/p>\n

Instead of sending 10,000 64-page four-color college coursebooks covering every class known to mankind, you send out 16-page personalized booklets containing only information relevant to each prospective student, you see a tangible reduction in your impact on solid waste\u201448,000 pages worth.<\/p>\n

But do others feel the same way? According to an online \u201cQuick Poll\u201d conducted by Print Buyers Online<\/a>, a free educational online community, 73% of print buyers do, in fact, feel that sustainability is becoming more important in their companies. This leaves some work yet to be done\u201426% still say no\u2014but this is an impressive number.<\/p>\n

The question is, how is this sustainability being accomplished? Is it \u201cpie in the sky\u201d idealism? Or is it being accomplished through practical, achievable steps?<\/p>\n

Greening of print marketing through changing business and marketing models through the use of just in time printing, Web-to-print-driven marketing models, 1:1 (personalized) printing, and others is a practical, achievable step. The question is, if yours is one of the 73% of companies that sees sustainability and environmental issues becoming more important, are you looking at\u2014or overlooking\u2014the real “greening” opportunities print marketing provides?<\/p>\n","protected":false},"excerpt":{"rendered":"

When I was first asked to write for The Inspired Economist on the issue \u201cgreening\u201d print marketing, I was excited about the opportunity to talk about something I\u2019m passionate about\u2014the ability to use today\u2019s print technologies to make a practical difference in our stewardship of the environment. After all, you can\u2019t see the immediate effects […]<\/p>\n","protected":false},"author":28,"featured_media":743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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After all, you can\u2019t see the immediate effects…","_links":{"self":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/742"}],"collection":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":0,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/posts\/742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media\/743"}],"wp:attachment":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/categories?post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/tags?post=742"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/adace-sponsor?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}