Investment<\/strong><\/h3>\nAll of which brings us to the fundamental foundation of a capitalist economy: the investor.\u00a0 An investor has assets which he wants to invest in other people’s enterprises in order that he may increase his assets.<\/p>\n
But is the increase in assets all that matters?\u00a0 The prevailing view has been that so long as those assets rise in value everything else does as well.\u00a0 But it doesn’t.\u00a0 Human nature dictates that if you emphasise one thing as a reward more than others then people instinctively go for the more rewarding thing.<\/p>\n
So return on investment can no longer be about the simple increase in a particular asset.\u00a0 It needs to be about a basket of assets which are seen as being equally important, whether you’re talking about social, environmental or financial assets.<\/p>\n
The mechanism for doing this isn’t to represent everything in financial terms; it’s to respect these non-financial assets for being just that and build the economy around them as well.\u00a0 That way investors from across the board can work together for a balanced and sustainable economy.<\/p>\n","protected":false},"excerpt":{"rendered":"
In 2008 Lehman Brothers collapsed in a fiery inferno and the capital markets were consumed by brimstone. Or so some would have us believe.\u00a0 The truth is it was all perfectly predictable because sudden collapses of confidence are built into today’s business cycle, where those with assets to protect try to inflate their value as 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