{"id":28,"name":"Heidi Tolliver-Walker","url":"http:\/\/www.digitalprintingreports.com","description":"Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including \"Personal Effects,\" which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.","link":"https:\/\/inspiredeconomist.com\/author\/htollvr\/","slug":"htollvr","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/19e4676cdabeb13aa3184be12b320881?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/19e4676cdabeb13aa3184be12b320881?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/19e4676cdabeb13aa3184be12b320881?s=96&d=mm&r=g"},"meta":[],"simple_local_avatar":null,"_links":{"self":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/users\/28"}],"collection":[{"href":"https:\/\/inspiredeconomist.com\/wp-json\/wp\/v2\/users"}]}}