Cradle to Cradle Design is a fundamental conceptual shift away from the flawed system design of the Industrial Revolution. Instead of designing products and systems based on the "take-make-waste" model of the last century (‘cradle to grave’), MBDC’s Cradle to Cradle Design paradigm is powering the Next Industrial Revolution, in which products and services are designed based on patterns found in nature, eliminating the concept of waste entirely and creating an abundance that is healthy and sustaining.
In line with these efforts, MBDC has recently created a Cradle to Cradle Certification, which provides a company with a means to tangibly, credibly measure achievement in environmentally-intelligent design and helps customers purchase and specify products that are pursuing a broader definition of quality.
This means using environmentally safe and healthy materials; design for material reutilization, such as recycling or composting; the use of renewable energy and energy efficiency; efficient use of water, and maximum water quality associated with production; and instituting strategies for social responsibility.
If a candidate product achieves the necessary criteria, it is certified as a Silver, Gold or Platinum product or as a Technical/Biological Nutrient (available for homogeneous materials or less complex products), and can be branded as Cradle to Cradle.
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