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Buy Solar. Get a Gun. Literally.

Is this an irresponsible business strategy or brilliant marketing in disguise?

What better way to get a gun-toting NRA member to go green? Give ’em a free firearm with a purchase of a 3kW+ solar system. That’s right… green power and fire power, now, go hand in hand thanks to the fine folks at Bland Solar & Air.

But don’t expect to get your free gun on the spot. According to the solar company,

“A gift certificate is issued in amount of $400 to use at applicable sporting goods store. Depending on eligibility and legal status of customer he or she may use $400 certificate for credit toward gun, rifle, or ammunition or choose $400 rebate.”

Whew! Thank God. Or we may have a bunch of eco-friendly gangsters running around.

All kidding aside, I can’t help but wonder if this is brilliant marketing.

First, the ad is likely getting a lot of attention. I’m writing about it, and I originally read about it on The Consumerist. Remember the car dealership that was offering a free gun with a car purchase? Free publicity is good publicity (unless you’re BP).

Secondly, and let’s face it, getting the lefty environmentalists to consider solar energy is not a stretch. The real challenge is engaging with the more right-leaning, conservative folks. You know, the ones who are carrying guns while they get their morning latte at Starbucks.

Yes, I’m making a generalization, but the point is the ad may pique the curiosity of a demographic not normally interested in clean energy. And that’s a good thing. Whether someone switches to solar power to save money, or to save the environment or to get a free gun, it’s still a win/win/win scenario.

And don’t forget Bland Solar & Air’s slogan…

“At Bland Solar, our focus is on top quality customer service – point blank.”

Follow Cindy Tickle on Twitter @ethicalbiz
Image Credit and Source of Humor: The Consumerist

Written by Cindy Hoots

With more than 10 years experience working for a major Fortune 500 company, Cindy specializes in socially and environmentally responsible business strategies. She has developed successful corporate communications and stakeholder engagement strategies on contentious sustainability issues and has worked with a number of NGOs and activist organizations on how to effectively partner with multinational companies. Cindy frequently writes about topics ranging from what is corporate social responsibility to sustainable supply chain and measuring a company's environmental impact. She believes business plays a vital role in the health of our communities and our planet.


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