It is fair to say that the US economy is inefficient, with an absurdly small amount of input materials actually ending up in products. As Janine Benyus, author of Biomimicry, explains, part of the solution for these inefficiencies may begin with a "conscious emulation of life’s genius." She points out that spiders make silk, as […]
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At The Inspired Economy it is our hope that as companies begin to see profit attached to sustainable business practices, innovation will follow. This article in Entrepreneur discusses how entrepreneurs are turning environmental problems into opportunities.
Developed by Paul Hawken, founder of the popular gardening store Smith and Hawken, Hunter Lovins, and Rocky Mountain Institute CEO Amory B. Lovins, Natural Capitalism is our obvious inspiration and a new business model that synergizes four major elements for the new Industrial Revolution: 1. Radically increase the productivity of resource use. Through fundamental changes
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