For the last three years the Boston College Center for Corporate Citizenship and Reputation Institute have created a ranking of the top 50 companies in the United States that the public distinguishes for corporate social responsibility. See who holds the top 10 spots as esteemed by the American public and which industries did not make the cut.
Based on a survey of 7,790 consumers in the United States, the following companies rated highest in consumers’ perceptions of how an organization behaves towards all of its stakeholders, including its employees, other companies that it works or competes with, and the local and global community.
- Johnson & Johnson
- The Walt Disney Company
- Kraft Foods Inc.
- Hershey Company
- SC Johnson
Other findings from the 2010 Corporate Social Responsibility Index report include:
– Companies that U.S. consumers hold in high regard tend to receive corresponding marks for their activities in Citizenship, Governance and the Workplace shown by a positive linear relationship between corporate social responsibility and corporate reputation scores of companies.
– Analysis shows that if a company is able to improve reputation by 5 points the number of people who would positively recommend the company goes up by 6.0%.
– Not surprisingly, financial diversified services companies, banks and insurance companies as well as energy companies anchor the bottom of industry rankings.
The overall finding as reported by CSRwire’s press release is that public perceptions of U.S. companies’ social impact indicates that in the eyes of the American public businesses overall are more socially responsible than a year ago.
You can view the full list of companies rated and the complete report via Boston College Center for Corporate Citizenship.
Image Credit: Snapshot of CSRI framework via CSRI report