Corporate Social Responsibility CSRI

Published on October 12th, 2010 | by Emily DeMasi

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The 2010 Corporate Social Responsibility Index: Who made the top 10?

For the last three years the Boston College Center for Corporate Citizenship and Reputation Institute have created a ranking of the top 50 companies in the United States that the public distinguishes for corporate social responsibility. See who holds the top 10 spots as esteemed by the American public and which industries did not make the cut.


Based on a survey of 7,790  consumers in the United States, the following companies rated highest in consumers’ perceptions of how an organization behaves towards all of its stakeholders, including its employees, other companies that it works or competes with, and the local and global community.

  1. Johnson & Johnson
  2. The Walt Disney Company
  3. Kraft Foods Inc.
  4. Microsoft
  5. PepsiCo
  6. Apple
  7. Hershey Company
  8. SC Johnson
  9. Kellogg
  10. Google

Other findings from the 2010 Corporate Social Responsibility Index report include:

-  Companies that U.S. consumers hold in high regard tend to receive corresponding marks for their activities in Citizenship, Governance and the Workplace shown by a positive linear relationship between corporate social responsibility and corporate reputation scores of companies.

-  Analysis shows that if a company is able to improve reputation by 5 points the number of people who would positively recommend the company goes up by 6.0%.

-  Not surprisingly, financial diversified services companies, banks and insurance companies as well as energy companies anchor the bottom of industry rankings.

The overall finding as reported by CSRwire’s press release is that public perceptions of U.S. companies’ social impact indicates that in the eyes of the American public businesses overall are more socially responsible than a year ago.

You can view the full list of companies rated and the complete report via Boston College Center for Corporate Citizenship.

Image Credit:  Snapshot of CSRI framework via CSRI report





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About the Author

Emily McKinin DeMasi is a 2011 MBA/ MA Public Policy candidate and Peace Corps Fellow at Duquesne University in Pittsburgh, PA. Her thesis work concerns Corporate Social Responsibility in the United States. She also works as a Research Fellow at Bridgeway Capital, a Community Development Financial Institution (CDFI) in downtown Pittsburgh. Emily has worked as an Associate in a Private Equity Placement Firm in NY and as a Water and Sanitation Volunteer in Ivory Coast, West Africa. She hopes to combine her business background with her passion for development and inspire others in the fields of Sustainability and CSR.



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