Raising Our Game: Can We Sustain Globalization?

Rog_cover2 In a blunt assessment of the business operating context in 2027 – sponsored by Shell, Ford, Novo Nordisk, Vodafone, The Skoll Foundation and others – SustainAbility, Ltd., reports that not only will there be new rules for sustaining business success over the next twenty years, but that “the game itself is poised to change profoundly. There will be winners and losers; but there is no more business as usual.” More than two years in the making, Raising Our Game: Can We Sustain Globalization? will be released on May 31st in London and thereafter in Washington, D.C., Berlin, Sao Paulo, and New York. The authors are from SustainAbility, widely known as the leading consultancy to the world’s major multinationals on corporate responsibility and sustainability. It exposes the interplay of sustainable development and globalization that will define the future. “Navigating this terrain will challenge the global business community like nothing previously experienced,” said co-author John Elkington.

The study depicts four alternate scenarios for the year 2027 in a card game format, where clubs, hearts, diamonds, and spades represent various combinations of environmental and societal wins and losses.

“Grounded in the hard realities that business and policy leaders face now and through 2027, Raising Our Game is neither a starry-eyed look at a rosy future, nor a “chicken little” prediction of inevitable calamity,” said Jonathan Halperin, SustainAbility’s Director of Research and Advocacy in Washington. “It is about the hard choices we face, and what they mean for us all down the road. As the stakes rise, innovation, entrepreneurship, and effectively sourcing ideas and talent from emerging economies will be essential to managing the worsening divides that now threaten global stability.” These threats are catalogued in section three of the report.

Via: (SustainAbility, Ltd.,)

Written by John-Paul Maxfield

John-Paul Maxfield is the founder of Waste Farmers. Waste Farmers is a next generation sustainable agricultural company focused on helping humanity meet current and future food demands, while decreasing agriculture’s environmental footprint. The Company started in 2009 with $9,000 and a belief that idealism and capitalism can coexist. Today Waste Farmers has evolved into an innovator respected by leaders in the global community for developing simple solutions to the complex problems of modern agriculture and food security. Prior to starting Waste Farmers, John-Paul founded the "The Inspired Economist", a blog focused on covering the people, places, ideas, and technologies inspiring positive change and redefining capitalism.
In addition, John-Paul served as an Associate a private equity group specializing in small to mid cap service companies. In this capacity he focused on planning, forecasting, budgeting, and performance evaluation of MBH and its designated subsidiaries. Prior to joining MBH, John-Paul was an Analyst with Alvarez and Marsal where he spent the majority of his time on a team that aided Louisiana’s Recovery School District with the restoration of public schools post Hurricanes Katrina and Rita.

John-Paul is active in the Colorado community, serving on the Board of the Rocky Mountain MS Center. In 2007 he was selected as one of the “Fifty for the Future” by the Colorado Statesman and is a graduate of the inaugural class of Impact Denver. John-Paul holds a BA from the University of Colorado.


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