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Eco-Libris: Greenbottle – The Green Future of Milk Bottles is Already Here and its Made of Recycled Paper

This article was originally published on Eco-Libris blog on September 17.

I really love milk, so I was very happy to hear about this new great idea that is coming from the UK: a milk bottle that is made mainly of recycled paper and can be recycled again. In one word: Greenbottle.

Greenbottle (http://www.greenbottle.com) has developed a much greener solution which can replace plastic milk bottles. The outer shell is made from recycled paper which can then be further recycled, or if left it will just decompose within a matter of weeks. The inner liner, which takes up less than 0.5% of the space of a plastic bottle if dumped in a landfill, prevents liquid from contaminating the paper outer.

The GreenBottle, according to their website, consumes about a third of the energy required to make a plastic bottle and has a carbon footprint that is 48% lower than plastic.

The Telegraph reported last month that Asda, the big supermarkets chain, is stocking its Lowestoft store in Suffolk with the Greenbottle after a successful trial in a move that could herald the demise of the plastic bottle. According to the article the supermarket chain hopes to agree a roll-out of the packaging to stores across the east of England, with the potential to take it nationwide further down the line. Sounds like great news to all the UK green milk lovers!

Just to give you an idea what this bottle can save – according to the article, Britons drink around 180 million pints of milk every week, of which around two-thirds is bought in plastic bottles.More than 100,000 tons end up in landfill each year – equal to 260 jumbo jets. They take 500 years to decompose.

One last fact that made me fall in love with Greenbottle – Its inventor, Martin Myerscough, came up with the idea in the pub. You can never be wrong with such ideas 🙂 of course, later on he worked on it for 18 months before Asda started a ‘concept’ trial last year.

Kudos to Martin and Greenbottle. This is the kind of innovation we need to move the green revolution forward. I hope to see these bottles very soon on the shelves of the supermarkets here in the U.S. (and actually everywhere) as well.

Written by Raz Godelnik

I'm a a great believer in the power of green business to bring about positive change. I spent a few years in financial management and business development positions and also served as an advisor to the Israeli Minister of the Interior. Afterwards, I co-founded Hemper Jeans, an eco-fashion jeans company focusing on producing fashionable jeans made of hemp. I also write on green business for the second-largest newspaper in Israel. I hold an MBA from Tel Aviv University.

I live in Delaware with his wife, Peleg and our baby Shira. Besides developing, writing on and breathing green business, I like playing soccer and watching Woody Allen films and old episodes of Seinfeld.

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