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Greening Print Marketing: Printers Using 100% Wind Power

Recently, a question has been dogging me. “If I did an Internet search, how many printers could I find who use 100% wind power?” This afternoon, I decided to find out. I used a combination of search words and found a lot of printers I knew about, but also found many I didn’t.

There are two ways printers can use 100% wind power. They can purchase wind power from their utility companies directly. Or, if their utility company doesn’t directly purchase wind power, they can purchase Renewable Energy Credits from the company, which essentially has the same effect.

Here are the printing companies I found who use one or the other to purchase 100% of their energy use from wind. What’s interesting is that many of these companies’ commitments to wind power are not recent. Many of the announcements go back to 2006, and in the case of EcoPrint, it’s been using 100% wind since 2003.

Like this post? See all of my “Greening Print Marketing” posts.

Click here for the updated and expanded list (2/27/09).

Photo: Courtesy of Curtis Packaging

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.

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  1. This is a very interesting topic, and not just related to printers, but as it concerns all businesses. To what extent can we foster the increase use of alternative energy generation by making the conscious choice to support such initiatives via business decisions?

    What if all companies made the decision to only purchase green energy. The added cost would filter into their products, which might translate to a few additional cents, but the effect on the environment would be huge.

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