This will probably get me drummed out of Greenpeace, but I’m increasingly of the opinion that the greenest thing to do with paper is to use lots of it, preferably printing on it first, and NOT recycle it. Instead bury it somewhere anaerobic, so it won’t decay for a long time. Then grow more trees …
Earlier this month in my post “A Cynical Eye on Sprint’s ECO-mittment,” I got razzed a bit by a commenter about my ties to the printing and publishing industry. Do I have a bias towards paper and away from e-media? (I do, but not because I’m involved in the industry. It’s because I think e-media …
RISI Seminar Tackles Tough Paper Industry Questions Read More »
It almost happened again. I was in Kohl’s and purchased a handful of items — not enough to warrant packing them into a plastic shopping bag — so as the clerk reached below the counter, I stopped her and let her know that giving me a bag wasn’t necessary. There it was, the startled, …
Recently, I stumbled across a stat that surprised me. Sprint ranked #6 on Newsweek’s 2010 list of the 500 greenest “big companies” in America. (Click here for the methodology.) Considering the extent to which I’ve written about e-media as a coal-fired-power-guzzling, mountaintop-removing marketing channel, this stat intrigued me. This score is derived from three component …
Looking for an excuse to visit Berlin? Try EcoPrint, the world’s first exhibition 100% focused on sustainable print production. EcoPrint Europe LIVE 2012 will held in September 26–27 and will focus on print production for retail, interiors, point of purchase, and packaging. While we might think of “sustainable print” as focusing on things like low-VOCs consumables, …
Is global warming taking a back seat to other environmental concerns? According to Nielsen’s 2011 Global Online Environment & Sustainability Survey, it is. According to the survey of more than 25,000 Internet respondents in 51 countries, concern about climate change/global warming among online consumers around the world has taken a back-seat to other environmental issues …
Survey: Global Warming Takes a Back Seat to Other Environmental Issues Read More »
Want your packaging to be more environmentally friendly? Check out the Global Protocol on Packaging Sustainability released by the Consumer Goods Forum last week. The GPPS is part of the sustainability work stream at the Consumer Goods Forum. The aim of the Protocol is to help companies reduce the environmental impact of their packaging by …
Global Protocol on Packaging Sustainability Released Read More »
I received an interesting phone call yesterday. It was a phone bank calling on behalf of my power company, offering to send me a free pack of energy-efficient CFL bulbs. Of course, I’m always a fan of free stuff, but I took this opportunity to ask just how I was supposed to dispose of them. …
How do we move the larger corporate and business world toward sustainability? Sometimes all it takes is one big supplier to hold its suppliers accountable, and all of a sudden, there is a sea change. That’s the position that IBM has put its suppliers in. As announced at the Eco Forum, IBM has asked its …
IBM Calls Suppliers to Account on Sustainability Read More »
Every time I go through a fast-food drive-through, I wince at the amount of paper and plastic that comes through the window. When I order a cheeseburger on the fly, I don’t need a paper bag, 25 napkins, and other whatnot. I just want the cheeseburger, then I can use one of the myriad spare …
Should Retailers Give Consumers a No Bag Option? Read More »
According to new research, what we might call “super green” adults are now 5% of the U.S. population. Since they cluster in the high income bracket, we are likely to see that influence multiplied across the general population as these consumers are targeted by advertisers more and more. That’s a really good thing. New data …
GridWise will be holding a global forum held November 8-10 tackling issues related to the global energy grid. Held at the International Trade Center in Washington, D.C., the forum will tackle topics such as . . . how today’s utilities might evolve and how the value chain from generation to consumption might change lessons learned …
Two Sides, an environmental advocacy group known for holding greenwashing marketers’ feet to the fire in the United Kingdom, has launched in the United States. One of Two Sides’ successes in the U. K. has been its campaign to challenge what it calls “misleading messaging” related to the supposed environmental benefits of electronic billing (as …
Greenwashers Beware: Two Sides Launches in the United States Read More »
It’s not often I hear positive environmental news from data centers and others involved in e-media, but this one caught my eye. Google has announced that it’s using sea water to cool its new data center in Hamina, Finland. It’s even produced a video that explains how it works. The water flows in through granite …
Google Lowers Data Center Eco-Footprint with Ocean Water Cooling Read More »