When I was first asked to write for The Inspired Economist on the issue “greening” print marketing, I was excited about the opportunity to talk about something I’m passionate about—the ability to use today’s print technologies to make a practical difference in our stewardship of the environment. After all, you can’t see the immediate effects […]
Greening Print Marketing: Does Sustainability Matter to Print Buyers? Read More 👉
This week, everybody is watching the stock market and talking about the economy, but I want to do a little reality check here. Other than tweaking our portfolios, there isn’t much we can do about it. Was the bail-out the right decision? Was it not the right decision? Talking about it makes us feel better—as
Greening Print Marketing: New Report on Digital Printing Read More 👉
Wall Street is in financial crisis. Individual investors are reeling. The world is watching. If ever there were a time to get serious about our world stewardship, it’s now. While we’re used to thinking along broad, expansive lines such as international policy and national priorities, the fact is, there are changes you and I can
Greening Print Marketing: Xerox Gives Customers More “Green” Printing Choices Read More 👉
Many printers these days are promoting their use of soy-based inks as a way for marketers to “green” their print marketing programs. Certainly, any vegetable-based ink—such as cottonseed, linseed, and, most commonly, soy—sounds like it ought to be more environmentally friendly than petroleum-based inks. But is this really the case? It is true that vegetable-based
Greening Print Marketing: Is Soy Really Better? Read More 👉
Earlier this week, I talked about printing with recycled paper and how the decision on which stock to select goes beyond merely “recycled” to include other factors, including the percentage of postconsumer waste content and whether or not the paper is elemental chlorine-free. Printing with recycled paper ought to be a no-brainer. Not only do
Greening Print Marketing: How Much Is Brightness Worth? Read More 👉
In my first post on “green” marketing, someone posted a comment about a company called Smart Levels that prints on recycled paper with soy-based inks. This piqued my interest, so I went and checked out the company’s website. Sure enough, there it was—the company’s proud declaration on its home page. (Gotta love the tree frog,
Greening Print Marketing: Looking Beyond Recycled Content Read More 👉
Last time, I listed four characteristics of digital print production that endears it to those looking to green their print marketing. The fact that one of the three primary ink types used by digital presses (HP’s ElectroInk) uses solvent, however, may raise suspicion. Solvent-based inks are used in other digital production processes—most visibly wide-format inkjet
Greening Print Marketing: Are Digital, Solvent-Based Inks “Green”? Read More 👉
If you want to “green” your print marketing, one way to do it is to print using digital production printing. How is digital production “green”? There are three types of digital print production: Dry toner (xerography) Liquid toner (used exclusively in the HP Indigo presses) Continuous inkjet (used both for light production and high-volume presses)
Greening Print Marketing: Four “Green” Characteristics of Digital Printing Read More 👉
The trash can…or not. Although many marketers consider the today’s applications driven by dry toner, liquid toner, and inkjet digital printing to be the technology’s greatest asset, the “green-ness” of the technology is a nice bonus, too. This is important to marketers because environmental printing is no longer just good social responsibility. It’s good marketing.
Greening Print Marketing: Eco-Printing — A Nice Bonus to Digital Printing Read More 👉
One reason many businesses hesitate to “go green” is because environmental responsibility seems too time-consuming and overwhelming. It’s not that they don’t care. It’s that, with all of their other responsibilities, it seems like too much. Just the thought of measuring the corporate environmental footprint—from measuring the carbon output of every office copier to the
Greening Print Marketing: It Doesn’t Have to Hurt Read More 👉
First off, I want to say that, as someone who has been an analyst in the commercial printing industry for fifteen years, I’m thrilled to be part of The Inspired Economist. For years, printing has been seen as part of the problem, so the ability to get in on the ground floor of a blog
Can Print Marketing Be “Green”? Read More 👉
