Heidi Tolliver-Walker
For marketers looking to improve the sustainability of their print marketing programs, there is almost nothing more important than the role of the paper. For this reason, Wausau Paper has launched a new online community, Digital Space, for designers, printers, and other experts in digital print technology and applications.
The site includes both a collaborative, social media aspect and a blog community featuring experts on paper, printing, and sustainability. Among those experts is, well, me. I will be a regular contributor on topics related to digital printing and the greening of print marketing.
In addition to the blog, the site also contains the following sections:
- Digital Studio (portfolios of designers’ and printers’ work
- Digital Tips (tips and tricks for working with digital print)
- Digital Paper (products designed specifically for digital presses)
One of the benefits to marketers is to both contribute and to act as a fly on the wall, listening in on the conversations of experts in digital printing and sustainability. You will be able to view portfolios, watch and learn as the community collaboratively solves problems, and get inspired.
The goal is to be more than a blog, but to foster relationship building and learning within the industry. The site is just getting started, so come and be part of it.
Like this post? See all of my “Greening Print Marketing” posts.
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