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It’s All About the Paper — New Online Blog & Community

For marketers looking to improve the sustainability of their print marketing programs, there is almost nothing more important than the role of the paper. For this reason, Wausau Paper has launched a new online community, Digital Space, for designers, printers, and other experts in digital print technology and applications.

The site includes both a collaborative, social media aspect and a blog community featuring experts on paper, printing, and sustainability. Among those experts is, well, me. I will be a regular contributor on topics related to digital printing and the greening of print marketing.

In addition to the blog, the site also contains the following sections:

One of the benefits to marketers is to both contribute and to act as a fly on the wall, listening in on the conversations of experts in digital printing and sustainability. You will be able to view portfolios, watch and learn as the community collaboratively solves problems, and get inspired.

The goal is to be more than a blog, but to foster relationship building and learning within the industry. The site is just getting started, so come and be part of it.

Like this post? See all of my “Greening Print Marketing” posts.

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Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.

Comments

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  1. I need information.

    I am not use plastic bag for shopping anymore. But the trash car, pick up my garbage and i need put this on plastic bag, if i dont do this, they dont pick it up , and all in my country do this (sorry if my english is not so good)
    please all information you can give me about how can avoid plastic bags not just for shopping,let me know
    Many thanks
    Ana

  2. Two suggestions I might throw out there. First, you might see if you can find trash bags made out of recycled plastic. It’s still plastic, but it’s a heck of a lot better. I don’t know what’s available in your country, but I might suggest an online search. Second, see if you can reuse bags you might already have. Department stores, electronics stores, or large retailers will often put things in shopping bags large enough for a trash can. I keep these and use them for trash disposal when they are available. Does this solve the problem entirely? No, but it’s a step.

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