CSR Minute: Nippon Paint + BASF Launch eColor; Pacific Continental Bank Wins Top Ten Award

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The CSR Minute is 3BL Media’s daily video digest of the most relevant and timely CSR and Sustainability content all in about a minute. The 3BL Media team tracks the expanding world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.


China’s Nippon Paint has teamed with BASF Corporation to launch a CSR initiative in China called “EColor.” The partnership has three broad goals, focusing on nature, the economy and social responsibility, and developing greener paint. The Chinese paint producer aims to reduce pollution and reduce energy costs during production to enhance its CSR practices. In addition, Nippon Paint has launched the country’s first green bank to integrate its five major CSR programs.

Pacific Continental Bank has received an award from the Portland Business Journal as one of the top ten companies in charitable giving to Oregon and southwest Washington nonprofits. Pacific Continental ranked first in the small company category for pro bono hours contributed to nonprofit organizations, and fourth overall in the Corporate Philanthropists category, which highlights 2009 cash contributions.

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