Decoding the Language of Green Paper

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PCF, TCF, SFI, FSC, PCW, Green-e . . . good grief, what do all of these acronymns mean? What’s the bottom-line difference on them anyway? If you’ve wondered about things like this, there is a free Webinar you may want to attend.

Sign up for Webinar

The Webinar will be run by Sabine Lenz, founder of, designer, writer and speaker on paper issues and educational topics related to the paper industry. It will apply her no-nonsense approach to bring you a straightforward explanation of the green paper terminology and how you can improve your green footprint with every paper purchase you make.

In addition to decoding the mysterious green acronyms, Lenz will also provide insight into:

  • What the different recycled and eco logos mean
  • Why certification schemes like FSC are necessary
  • Whether we need virgin fiber to make paper
  • What it means to be carbon neutral
  • Other materials used to make paper (I wonder if she’d discuss paper made from rocks? I mentioned a rock-based paper in a previous column — yes, really!)

Lenz will also discuss how you can establish your own personal sustainability scorecard and how to use it as a blueprint for future progress toward more sustainable practices. At the end of the hour, the goal is for marketers, designers, and others to feel good about specing green paper and get on with the business of making their clients happy.

Like this post? See all my “Greening Print Marketing” posts.

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