Opportunities for CEOs in 2011 – Trust Tops the List

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In the guest post below, Julie Urlaub, Founder and Managing Partner at Taiga Company, discusses the importance of consumer trust.

The people I distrust most are those who want to improve our lives but have only one course of action. – Frank Herbert

Studies show there is a growing disconnect between company perception and reality.  Despite growing business sustainability action, a recent report finds that only 16% of managers on the front line feel there is consumer trust in their company and its actions.  With corporate perceptions at such alarming low levels, there is a sustainability opportunity in rebuilding business faith.

In 2011, the issue of trust opens the door to a multitude of business sustainability action.  As a result, our sustainability consulting considers the ‘executive leader’ role is sure to expand to include new touch points with key business stakeholders.  Business sustainability efforts will include:

•    Rebuilding corporate image post recession within the consumer and investment community.

•    Actively engaging in the environmental and social conversation as global reforms take shape.

•    Engaging with depressed supply chains leaned by cost cutting actions to reshape and retool for the future.

•    Tuning into workforce values as employees shift focus to job security and benefit stability.

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Guest post provided by 3BL Media
Image credit:
valcanno via Flickr under a CC license

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