“The Economist” Arranges for Carbon-Nuetralization of the Production of Upcoming Green Spread

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AdAge.com recently reported on The Economist‘s recent attempt to directly address the impact their own publications have on the environment and the advertising opportunities generated from their efforts.  The process entailed calculating all the carbon dioxide burned from all the traveling, production, printing and distribution of the issue so Carbon Neutral could trap the equivalent amount of carbon dioxide (118 tons) in a U.S. mine as a way of neutralizing the emissions created by producing the magazine, at a cost of about $1,200.

The special issue attracted the attention of a diverse group of advertisers including, Dow Chemical Co. and forest-product company Weyerhaeuser. 

Visit AdAge.com to view the full article. 

Via: (Triplepundit, AdAge.com)

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