Many printers say they are “green” or “eco-friendly” because they print using soy inks, are FSC-certified, or print on recycled paper. But if you want an example of a printer who is really serious about its stewardship of the environment, take a look at Green Printer. Using sources from the Environmental Protection Agency (EPA) and […]
Greening Print Marketing: Getting Serious About Greenhouse Gases Read More 👉
When I was first asked to write for The Inspired Economist on the issue “greening” print marketing, I was excited about the opportunity to talk about something I’m passionate about—the ability to use today’s print technologies to make a practical difference in our stewardship of the environment. After all, you can’t see the immediate effects
Greening Print Marketing: Does Sustainability Matter to Print Buyers? Read More 👉
This week, everybody is watching the stock market and talking about the economy, but I want to do a little reality check here. Other than tweaking our portfolios, there isn’t much we can do about it. Was the bail-out the right decision? Was it not the right decision? Talking about it makes us feel better—as
Greening Print Marketing: New Report on Digital Printing Read More 👉
Wall Street is in financial crisis. Individual investors are reeling. The world is watching. If ever there were a time to get serious about our world stewardship, it’s now. While we’re used to thinking along broad, expansive lines such as international policy and national priorities, the fact is, there are changes you and I can
Greening Print Marketing: Xerox Gives Customers More “Green” Printing Choices Read More 👉
Many printers these days are promoting their use of soy-based inks as a way for marketers to “green” their print marketing programs. Certainly, any vegetable-based ink—such as cottonseed, linseed, and, most commonly, soy—sounds like it ought to be more environmentally friendly than petroleum-based inks. But is this really the case? It is true that vegetable-based
Greening Print Marketing: Is Soy Really Better? Read More 👉
Earlier this week, I talked about printing with recycled paper and how the decision on which stock to select goes beyond merely “recycled” to include other factors, including the percentage of postconsumer waste content and whether or not the paper is elemental chlorine-free. Printing with recycled paper ought to be a no-brainer. Not only do
Greening Print Marketing: How Much Is Brightness Worth? Read More 👉
In my first post on “green” marketing, someone posted a comment about a company called Smart Levels that prints on recycled paper with soy-based inks. This piqued my interest, so I went and checked out the company’s website. Sure enough, there it was—the company’s proud declaration on its home page. (Gotta love the tree frog,
Greening Print Marketing: Looking Beyond Recycled Content Read More 👉
Germany’s Secretary of the Chancellery, Thomas de Maizière, and Prime Minister of Brandenburg, Matthias Platzeck, together with Swedish Minister for Higher Education and Research Lars Leijonborg opened on Tuesday the world’s first “clean coal” plant, one that is ready to capture and store its carbon dioxide emissions. The 30-megawatt, $100 million Schwarze Pumpe pilot plant will burn
Germany Opens Clean Coal Demonstration Plant Read More 👉
Last time, I listed four characteristics of digital print production that endears it to those looking to green their print marketing. The fact that one of the three primary ink types used by digital presses (HP’s ElectroInk) uses solvent, however, may raise suspicion. Solvent-based inks are used in other digital production processes—most visibly wide-format inkjet
Greening Print Marketing: Are Digital, Solvent-Based Inks “Green”? Read More 👉
If you want to “green” your print marketing, one way to do it is to print using digital production printing. How is digital production “green”? There are three types of digital print production: Dry toner (xerography) Liquid toner (used exclusively in the HP Indigo presses) Continuous inkjet (used both for light production and high-volume presses)
Greening Print Marketing: Four “Green” Characteristics of Digital Printing Read More 👉
The trash can…or not. Although many marketers consider the today’s applications driven by dry toner, liquid toner, and inkjet digital printing to be the technology’s greatest asset, the “green-ness” of the technology is a nice bonus, too. This is important to marketers because environmental printing is no longer just good social responsibility. It’s good marketing.
Greening Print Marketing: Eco-Printing — A Nice Bonus to Digital Printing Read More 👉
One reason many businesses hesitate to “go green” is because environmental responsibility seems too time-consuming and overwhelming. It’s not that they don’t care. It’s that, with all of their other responsibilities, it seems like too much. Just the thought of measuring the corporate environmental footprint—from measuring the carbon output of every office copier to the
Greening Print Marketing: It Doesn’t Have to Hurt Read More 👉
First off, I want to say that, as someone who has been an analyst in the commercial printing industry for fifteen years, I’m thrilled to be part of The Inspired Economist. For years, printing has been seen as part of the problem, so the ability to get in on the ground floor of a blog
Can Print Marketing Be “Green”? Read More 👉
Rapidly growing interest in environmentally friendly "green" computers has resulted in more than 300 computers being registered with EPEAT, the new EPA-funded green computer standard released in July. Nine manufacturers currently participate in the program. According to Jeff Omelchuck, EPEAT’s Executive Director, "Buying green computer equipment is no longer just a desirable thing to do.
Environmentally Friendly “Green” Computers Explode in Popularity Read More 👉
Ecologic 3 is a commercially available software package that allows project teams from across the world to collaborate in the analysis of the LEED-NC rating system and the various levels of certification. The software creates a path through the USGBC’s LEED system credit by credit as if lead by a virtual consultant. The software
Ecologic 3- Changing the Way Owners and Developers Look at Green Building Read More 👉
We profile many technologies that have the potential to change the world, but admittedly, many of those have their greatest impact on those of us living in industrialized nations. In a recent article in Stanford Social Innovation Review, John Voelcker, outlines 10 social entrepreneurs or organizations working to solve many of the problems faced by
10 Innovative Technologies Doing Their Part to Save the World Read More 👉
Alternative Energy Stocks reports that though still in their infancy, microbial fuel cells are an emerging technology that show "promise to one day be the cornerstone of highly profitable companies." Microbial fuel cells (MFC’s) are biological fuel cells that use bacteria to create electric power with a sugar such as glucose being the fuel source.
Microbial Fuel Cells Read More 👉
The BBC reports that Professor Shuji Nakamura was awarded this year’s Millennium Technology Prize for his inventions of blue, green and white light-emitting diodes (LEDs) and the blue laser diode at a ceremony in Helsinki, Finland. As he received the award, Professor Nakamura said: "I hope the award of this prize will help people to
Michael Kanellos of Cnetnews.com reports that Fiberstars, an Ohio-based company, has come up with a way to combine industrial-grade lamps with fiber-optic technology to create interior lighting systems that consume far less energy than traditional fluorescent or incandescent bulbs. A single 70-watt metal halide high-intensity discharge lamp from Fiberstars linked to the
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Scientists at the University of Sydney in Australia have created molecules that mimic those in plants which harvest light. “A leaf is an amazingly cheap and efficient solar cell,” says Dr Deanna D’Alessandro, a postdoctoral researcher in the Molecular Electronics Group at the University of Sydney. “The best leaves can harvest 30 to 40 percent
In a recent article in The Guardian, John Vidal highlights a new generation of small green companies emerging with radical but proven ideas to revolutionize engineering. The article discusses giant wind turbines based on a seed, and a desalination plant that mimics a beetle, identifying the following: An aero-generator turbine, now being laboratory tested before
Engineers Race to Steal Nature’s Secrets Read More 👉
