Green Mountain Coffee Roasters Partners with PBS to Launch PBS Blend, a Fair Trade Certified Organic Coffee

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Green Mountain Coffee Roasters and PBS introduce PBS Blend, a new Fair Trade Certified(TM) organic coffee. Available at Green Mountain Coffee Roasters, PBS Blend is offered in whole bean in 10-oz. packages and single-serve K-Cups(R) for use in Keurig(R) Single-Cup brewers. PBS Blend supports public television’s independent and award-winning programming and educational services.

PBS Blend is grown in the lush, tropical rain forests surrounding the El Triunfo Biosphere in Mexico. PBS Blend carries the Fair Trade Certified(TM) label, which guarantees farmers a fair price for their coffee harvest and enables them to reinvest in their communities. In addition, PBS Blend is environmentally-friendly. A certified organic coffee, its beans were grown using agricultural practices that preserve biodiversity and vital habitats for migratory birds and other wildlife.

"We are pleased to be working with Green Mountain Coffee Roasters, which shares PBS’s commitment to social responsibility and community education," said Andrea Downing, Vice President, Home Entertainment and Partnerships. "This partnership allows PBS a new way to engage and inform consumers around a quality product, provides them with another way to support public television through their every day lifestyle choices and purchases, and ensures that our member stations can continue to deliver a valuable public service in their communities."

Robert Stiller, President of Green Mountain Coffee Roasters, said, "This collaboration with PBS reinforces our belief that when like-minded organizations join together, they can be an agent for positive change. We admire PBS and its member stations’ focus on public service and education, as well as its long-standing reputation as a trusted community resource. This delicious coffee provides us with new avenues for supporting our global community and advancing public education about Fair Trade."

Via: (Green Mountain Coffee Roasters)

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