Changing the World One Bulb At A Time

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Logo was conceived and developed by Symmetric Technologies, a software and database application development company based in Newton, MA.  The goal of is to be a catalyst for positive, meaningful environmental change by:

  • educating people about the environmental and economic benefits of replacing standard incandescent light bulbs with energy-efficient compact flourescent (CFL) light bulbs
  • encouraging a large number of people to replace standard incandescent light bulbs with CFL light bulbs. hopes to reach its goals by:

  • persuading people that CFL light bulbs make environmental and economic sense
  • collecting, calculating and presenting pollution-reduction and energy-savings data in a fun, interesting way in order to encourage action and attract media attention
  • providing promotional tools which encourage viral and word-of-mouth growth
  • introducing a limited amount of advertising which (a) educates our site visitors about online purchase options for CFLs and other environmentally-friendly products  and (b) supports the ongoing development, maintenance, hosting and promotion of

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