REI and its adventure travel company REI Adventures have partnered with Bonneville Environmental Foundation (BEF) to purchase more than 52,000 Green Tags in the coming year, offsetting more than 36,000 tons of carbon dioxide. Carbon dioxide emissions from burning fossil fuels are the largest source of climate-altering greenhouse gas emissions.
“REI Adventures is a long-time proponent of responsible travel and our partnership with Bonneville Environmental Foundation supports REI’s commitment to environmental stewardship to reduce our overall impact on the planet,” said John Sheppard, REI Adventures general manager. “We are pleased to partner with BEF to bring carbon- neutral travel to our customers. The organization is one of the country’s most innovative social enterprises because it combines the business and mission of supporting renewable energy.”
“In the growing field of sustainable travel, REI Adventures stands out for its level of commitment. Some travel providers are offering green travel at a more modest level, or as an optional purchase, but REI Adventures is the first to automatically offset the global warming impacts of its entire catalog of trips – including air travel to and from the trip destination,” said Tom Starrs, vice president of marketing and sales for BEF. “In addition, REI Adventures’ pioneering initiative will increase awareness of the environmental impacts of travel and tourism, encouraging others – individuals and businesses alike – to follow its lead. This program really is a different, deeper shade of green.”