To some degree none of us know what role we will individually play in our march toward a low carbon economy, yet there are signals locally and globally that the carbon market may ultimately have significant influence in our daily choices.
The New Carbon Authority: part one Read More 👉
Memes provide very specific opportunities to participate in social media phenomena…….The 25 Random Things about [insert your product or service here] sweeping FaceBook – among others – is a no brainer to both implement and learn from.
25 Things…An Innovation Tool Read More 👉
Is there anything the iPhone can’t do?
Shazam figures out what song you’re listening to. A pocket flashlight (not to mention a light saber) is only two taps away. And Yelp can get the phone number, directions and even a review of the place you’re trying to find and meet your friends at in a quarter of the time directory assistance, Safari, Google or any mapping software can do it.
iPhone as Fundraiser Read More 👉
Very rarely do brands get it right when inserting themselves into historic moments in time. Brand-building generally only works around events where advertising is expected and even then it is, at best, tolerated as part of the environment.
Target: A Call To Service Read More 👉
Changing consumer behavior can be a slow painful process. Not only does it require educational efforts but often widespread systemic conformity is required. However innovation has radically altered some of our most fundamental behaviors. Globally, we now access cash from a machine and we carry and use mobile phones for a significant percentage of our calling. Its this type of basic change that will be required to have significant impact on socially and environmentally responsible consumption habits.
Electric Innovation Read More 👉
Engineers will tell you that marketing is not necessary. They will say that it doesn’t matter what you call it – functional products that fill a need will sell themselves. In fact Microsoft takes that concept to a whole new level by professing smart technology – via virtue of its functionality – will sell itself
The Value Of Brand In Emerging Markets Read More 👉
environmental performance by MGoodThe eco-market is in its infancy in terms of developing smart strategies that will drive environmentally friendly behaviors. Establishing “green” mindsets is only the first step to get consumers thinking about their overall impact on the planet and to date this has been handled mostly through marketing efforts. “Green” labels help consumers attach eco-relevancy but then we need to evolve beyond “green” to educate consumers on simply making smart choices. We need to develop systems using standards that help them evaluate and make their own educated choices.
The regulated carbon cap and trade system is providing a basis for just such mechanisms.
Educating consumers on carbon consumption Read More 👉
