Author name: Maryanne Conlin

Hear Maryanne speak on Social Media for Socially Conscious Brands at Expo East on September 27th! Maryanne Conlin is CPG brand marketer and digital marketing expert, CEO of RedRopes Digital and Partner Digital Strategy, 4GreenPs. A Shorty Award winner for best Green Content on Twitter, she was a member of the IAA team that won the Green Award in 2010 and most recently was a finalist for the PRSA - Los Angeles PRISM awards for social media. She and her team focus on providing strategic marketing direction, custom content for web, mobile and social platforms, social media community management and online promotions and digital advertising solutions for companies in the green, food and Hispanic space. Follow her on Twitter @maryanneconlin

10 Green Jobs For the Next 10 Years

There’s a lot of excitement out there, especially in the green sector, about President Obama’s plans to improve the economy. That much of the stimulus is also environmentally friendly means more growth in the green sector.  And that means more green jobs. Fast Company cites that: “Massive investments in clean energy promise to keep farmers,

Economy Down. Green Spending Up By Fortune 500

Heartening news for purveyors of green. Sustainable Brands Weekly reports: Eighty percent of corporate sustainability executives in the Fortune 500 plan to maintain or increase their budgets in 2009 – despite today’s down market, according to a new survey. As we discussed in this piece on How To Cut Your Costs And Make Your Package

UN Climate Change Conference Creates 13000 Tons Of Carbon

[social_buttons] The UN Climate Conference in Poznan, Poland, starting today is raising hopes and fears across the green spectrum. As reported in the Christian Science Monitor. A year-long push to devise a new global climate-change treaty – one that picks up where the Kyoto Protocol leaves off – gets under way Monday in Poland, with

Will Black Friday Info.com Make Black Friday Green?

A new player in the online world this year is BlackFridayinfo.com, a website devoted to listing the various deals available on Black Friday, traditionally the biggest shopping day of the year. Or, this year, maybe not, according to this Black Friday Eve video. [youtube=http://www.youtube.com/v/jB2ruNhYmZ4&hl=en&fs=1] In a nutshell, what BlackFridayinfo tries to do is provide consumers

Will Green Mac Bring In The Green For Apple?

Have you checked out the new ad from Apple highlighting their green features? After Greenpeace ranked Apple as the worst technology company in terms of environmental issues, Apple has worked to clean up their act. The new Mac notebooks are their answer. The company touts the devices as “the world’s greenest family of notebooks,” due

Obama Might Just Make Green Dreams Come True

The big news this weekend is Obama’s bold announcement to enact an economic stimulus package and, as those of us in the green movement noted…in the process a commitment to move forward with a green agenda. For a lighter look at what we think he should do, check out this video from Zaproot. [youtube= http://www.youtube.com/v/DpyxMuWHnxQ&hl=en&fs=1]

You Can’t Have A Kosher Turkey This Thanksgiving!

[social_buttons]Are you looking for a Kosher turkey this year? Many interested in organic food are, since Kosher Turkeys are required by Jewish law to be slaughtered in a particular fashion designed to be humane. Sarah Palin’sTurkey video has just increased awareness of the issue this year! They are also often organic by default, that is

How#MotrinMom Brought Down J&J

[social_buttons]If you are an avid Twitter user, you might have been able to notice the power of social media and the perhaps terrifying way this new phenomenon can impact businesses large and small. This past weekend when #Motrinmoms surpassed “Obama” as the most searched for term on Twitter , it forced J&J’s McNeil Consumer Healthcare

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