If you’re looking for “green paper,” throw a dart. You’ll hit something. If you’re looking for green plastics for durable cards, CDs, DVDs, and other marketing devices, you’ve got a bigger challenge ahead. This is one of the reasons I love LinkedIn. Its discussion groups offer a wealth of information on marketers’ experiences with such […]
“Green” Plastic Cards? You Bet! Even Recycle ‘Em Read More 👉
Sometimes we think we have to change governments and corporations in order to see environmental change, but change is just as powerful when it happens one person at a time. And sometimes it’s easier to do. About a month ago, I made two posts about the environmental efforts of SunChips, a snack food company. I
Inspiring Change One Person at a Time Read More 👉
The opportunity for San Francisco’s composting effort will be to imaginatively engage us in a herculean effort to educate AND motivate compliance.
Composting: inspiring behavior change Read More 👉
It’s no surprise that the United States Chamber of Commerce and the National Association of Manufactures oppose the American Clean Air and Security Act, but so does Greenpeace and Friends of the Earth. Dow Chemical and Ford Motors support it.
The American Clean Air And Security Act: What Is It? Read More 👉
Most odd stories relating to the environment tend to revolve around researchers and scientists and their slightly off the wall discoveries. But not so today. Today, in news of the weird — or at least slightly surreal — I bring you Daimler, the German automaker, who announced last week their very first hybrid car, the
Daimler’s First Electric Car Read More 👉
Yesterday, I blogged about the reasons marketers are choosing “green” as a marketing strategy. But for companies that pursue this strategy, it becomes clear pretty quickly that just marketing a green product isn’t enough. The company has to be sincere in its own commitment to environmental sustainability and show genuine sensitivity to the needs and
Targeting the “Green” Consumer Read More 👉
What’s all the fuss about green marketing? It’s more than just another hook to get people to buy products. It’s about the types of people who purchase green products. They have higher than average incomes, they are willing to pay up to 20% more for products and services (according to Collette Chandler, an author and
Green Marketing: What’s All the Fuss? Read More 👉
This column highlights the top economic stories of the week. General Electric CEO Jeff Immelt is on a mission to improve U.S. exports. That’s because General Electric doesn’t just sell light bulbs and refrigerators to the American public. The company is a global giant in energy, transportation and financial services. More on this story here.
The Inspired Economist: Pick of the Week Read More 👉
More and more frequently, I’m seeing companies choose sustainability, not just as operational preference, but also as a marketing approach. They are marketing “green” or sustainability (because “green” and “sustainability” are different) as a way to connect with consumers and sell products. Thus, when I was contacted by Don Carli, senior research fellow with the
Sustainability as a Marketing Issue Read More 👉
US oil, natural gas and coal (fossil energy) companies perpetuate the “energy independence” myth. According to this myth, importation of oil is our energy problem. Buying foreign oil is “the greatest transfer of wealth in history,” and “It sends money to governments that hate us.”
Coal Has Peaked: Will This Impact The American Clean Energy And Security Act? Read More 👉
