Businesses marketing themselves as “green” are not using environmentally-responsible marketing materials. Earlier this month, a survey released in conjunction with Canadian Environment Week (May 31 to June 5), showed that more than half of businesses marketing themselves aren’t walking the walk — at least not in their marketing materials. The survey, conducted by traffic marketing […]
Marketing Green: Are You Walking the Walk? Read More 👉
Three universities collaborate to release an evaluation of the relative environmental impact of 228 countries. Ever wonder which countries are killing the planet and which countries are not. Researchers from the University of Adelaide, the National University of Singapore and Princeton University wondered the same thing. Earlier this month, they published an interesting study ranking
New Study Ranks Countries by Environmental Impact Read More 👉
I hope you’ll indulge me and let me get on my soap box for a minute. I recently released a new report in my Marketer’s Primer Series, “Greening Print Marketing: A Practical Guide.” One of the most surprising pieces of feedback I’ve gotten from printers is, “My clients don’t care anymore.” With all the media
Report: Greening Print Marketing: A Practical Guide Read More 👉
A new EcoPinion report was released this week on consumer perceptions of the “Energy Star” brand for energy efficiency. The report contends that Energy Star is one of the few credible brands in the energy efficiency space, so there is a lot riding on its continued success and relevance, not the least of which are
What Do Consumers Really think of Energy Star? Read More 👉
What is the current state of the consumer on the issue of green products? Grail Research, which recently conducted a survey of 500 consumers on issues related to the purchase of green products, refers to green as mainstream and sticky, but not deep. According to the study, “The Green Revolution” (September 2009), 84% of consumers
Green: Mainstream, Sticky, but Not Deep Read More 👉
Whether they are “social” entrepreneurships or just plain entrepreneurships, it is clear that New Orleans is laying the right groundwork for a full-scale “and then some” recovery.
New Orleans: a hotbed of entrepreneurship Read More 👉
“We have our priorities right here in Louisiana, we treasure the arts. Our friends and family come first. We have a shared sense of stewardship to the community”,
New Orleans: rebuilding a cultural economy Read More 👉
How does holiday spending look this year? What effect will decreased holiday spending have on the economy? And how can we reinvigorate consumer spending?
How Does Holiday Spending Look This Year? Read More 👉
Whole Foods Market announced last week that it will sell a 17 percent stake in the company to the private equity firm Leonard Green & Partners for $425 million.
Whole Foods Market Sells $425 million Equity Stake to Leonard Green & Partners Read More 👉
U.S. stocks advanced today in the biggest presidential Election Day rally in 24 years. This has been led by energy and banking shares, on higher commodity prices and speculation the Treasury will bail out more financial companies. (Bloomberg)
U.S. Stocks Advance in Election Day Rally Signifying Hope For Climate Policy Read More 👉
I love market research–not necessarily quick, potentially biased surveys put out by companies wanting to prove a particular point, but in-depth market research by experienced researchers using large samples. Sometimes you just learn the obvious, but most often something surprising and interesting comes out. People are interesting and will tell you surprising things if you
Using Core Values for Environmental Causes and Green Marketing Read More 👉
This week, everybody is watching the stock market and talking about the economy, but I want to do a little reality check here. Other than tweaking our portfolios, there isn’t much we can do about it. Was the bail-out the right decision? Was it not the right decision? Talking about it makes us feel better—as
Greening Print Marketing: New Report on Digital Printing Read More 👉
Mitsubishi UFJ Financial Group Inc., Japan’s largest bank, will inject 900 billion yen ($8.4 billion) into Morgan Stanley to help it transition to a bank holding company. Goldman Sach’s strategy is slightly different albeit with the same ultimate objective i.e. to become a commercial bank. According to Bloomberg, Goldman already has in excess of $20 billion in customer deposits in two subsidiaries and is creating a new one, GS Bank USA, that will have more than $150 billion of assets, making it one of the 10 largest banks in the U.S.
Death of Wall Street, Rise of Main Street Read More 👉
In view of the current Wall Street crisis, America’s credibility as a bastion of free markets has come under the radar. The Fed’s recent bailout of AIG, Fannie and Freddie are perceived by many as a free market detour.
The government’s latest bailout news involves a plan to make the biggest intervention in the financial markets since the 1930s. Central to this plan would be a mechanism to bad assets off the balance sheets of financial companies or instead perhaps to create a federal insurance for investors in the money market funds. Additionally, the Securities and Exchange Commission is getting ready to propose a temporary ban on short selling financial stocks.
To Bailout or Not to Bailout: Is Free Market Economics Sustainable? Read More 👉
America has money scorching a hole in her pocket. Like many a college student with a credit card, Lady Liberty is racking up charges she knows she can’t pay when the bill comes in at the end of the month. Her spending far exceeds her income and, by the end of 2009, the amount of
America Has a Spending Problem: A Review of “I.O.U.S.A.” Read More 👉
If you are from Colorado and have made the drive along I-25 over the last five years from Denver to Fort Collins or Denver to Colorado Springs, you have undoubtedly noticed it. The irony of vast corn fields and pastures surrounded by construction sites and tract housing. Productive pastures once grazed by livestock replaced by
The Economics of Urban Sprawl- What’s Happening to Our Farmland? Read More 👉
