Author: Kelli Peterson

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Can Sustainability be a Brand?

The 2009 Sustainability Conference kicked off last night in Monterey, CA with opening remarks from among others, Owen Rogers, Partner and Experience Design Lead of IDEO.   A self-described non-expert in sustainability none-the-less first laid out five principals on branding then asked whether sustainability could be a brand? Whether there is sound reasoning or “the answer” […]

June 1st