Author name: Nathan Schock

Nathan is the director of public relations for POET, the largest producer of biofuels in the world. He is also a digital advocate of sustainability and corporate social responsibility. He wants to help communicators improve their delivery of this information to the public in order to drive social change. Although he monitors communications from all sectors, his primary focus is business, because it it the only institution with the resources necessary to implement the lasting changes needed to preserve and protect the environment. You can read his latest thoughts at http://www.greenwaycommunique.com.

America to President and Congress: Give us clean energy

Apparently, Americans aren’t getting the message that renewable energy is dead. Following the Solyndra bankruptcy and the avalanche of negative news coverage, 90 percent of the American public still thinks that developing sources of clean energy should be a very high (30%), high (35%) or medium (25%) priority for the president and Congress. This is …

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Free Webcast of Renewable Energy Conference Today

Today, the American Council on Renewable Energy (ACORE) is hosting their annual Phase II of Renewable Energy in America National Policy Forum in the Cannon House Office Building. The excellent agenda includes speakers from ACORE, National Renewable Energy Laboratory, Bloomberg New Energy Finance, the Federal Energy Regulatory Commission (FERC), Google, POET (my employer), Advanced Research Projects Agency – Energy (ARPA-E), GE Energy Financial Services, …

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A Global Look at Sustainability and Innovation

Addressing climate change and a host of other global environmental problems will only be possible through innovation concludes Directions 10, the latest annual report from London-based communications agency Salterbaxter. The 60-page report includes an interview with the head of GS Sustain, a column on the challenge of low-carbon growth from Lord Nicholas Stern, a piece on …

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Chevron Gets Ad-Jacked

Yesterday, Chevron launched a new advertising campaign called We Agree. According to the company news release: The campaign highlights the common ground Chevron shares with people around the world on key energy issues.  It also describes the actions the company takes in producing energy responsibly and in supporting the communities where it operates. Not everyone …

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Would you spend your entire solar marketing budget on a World Cup sponsorship?

The FIFA World Cup has come to an end with Spain crowned as the champions for the first time in their country’s history. The play in the final was less than inspiring, but the event was not without its interesting stories. One of those stories was about a Chinese solar company joining the ranks of …

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