Innovation and Design

Sustainable Urban Living- Desert Style

Smack dab on the front page of the Sunday New York Times yesterday was some positive news out of the Middle East. Seems architect Norman Foster of firm Foster and Partners has, along with the government of the United Arab Emirates (UAE), developed a fully sustainable city called Masdar. While it seems like a bit […]

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Sustainable Product Design Summit October 26-27

When we talk about issues of sustainability, those discussions reach the superficial depths at best unless we design for sustainability at the outset. Otherwise, we’re always playing catch up. True sustainability means being proactive, not just reactive. That’s why conferences like the Life Cycle Assessment (LCA) Sustainable Product Design Summit are so important. Held on

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Retail Corporate Social Responsibility: News From a Jobless Recovery

With corporate hiring returning to a deep freeze and the Dow hanging north of 10,000 by its fingertips, CSR programs focused on eco-efficiencies — LED lighting in…um…the freezer section — remain priorities for the retail market. This is particularly the case when companies open or renovate new facilities. A Sunday Chicago Tribune Business feature by

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Mushroom Packaging: Don’t Throw It Out! Compost It!

When you’ve finished with EcoCradle packaging, you don’t throw it out. You compost it. That’s because it  is made from filamentous fungi (mushroom roots), which can be bonded into any shape. According to Ecovative Design, which grows the packaging (yes, I meant to say “grows”), EcoCradle provides the same cushioning, strength and protection as petrochemical

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2010 Greenbuild: Generation Green is Redefining Our Future

Chicago is most notably home to Wrigley Field, the world’s first sky scrapper, and the deep-dish pizza. What most might not know is that inside the Windy City there are more LEED-certified buildings than anywhere else in the U.S. and the city will soon boast the largest LEED for Neighborhood Development project where residents live

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DBA Introduces Biodegradable Pen with Certified Non-Toxic Ink

I’ll be honest. I’ve never given much thought about the sustainability of my writing utensils. I had no idea that since 1950 well over 100 billion disposable pens were sold, which is equivalent to selling 60 pens per second non-stop for nearly 60 years or when lying end to end, the pens would circle the

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Fear of Flying? The Air-Traveler’s Approach to Sustainability

From local biking options in Pittsburgh to east coast travel via MegaBus and the future of nationwide travel possibilities on high-speed rail, I have written on varied modes of transportation that offer “greener” possibilities for my fellow wanderers.  However, sometimes cost, time and distance make air the best option for travel.  Somewhere between Chicago and

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Beyond Blood Diamonds: What Can CSR Achieve at Tiffany?

Famed international jeweler Tiffany and Company has recently signaled its intent to expand a metrics-driven CSR and sustainability program from its Madison Avenue headquarters. This is exciting news for the field, as it is hard to imagine a global corporation with a more mythic brand resonance. With a reported 19% share of the global jewelery

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Celestial Seasonings’ Green Isn’t Just for Tea: Who Knew?

Celestial Seasonings pillow-style tea bags are made with natural fiber and no strings attached. On Tuesday, I blogged about SunChips’ new fully compostable bag. But hey, it’s Frito Lay. They’ve got the bucks to be super green, right? Then I opened a box of one of my favorite brands of tea, Celestial Seasonings, and there

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SunChips Turns Environmental Commitment into Brilliant Marketing

SunChips chooses transparency to market its new 100% compostable bag. Last year, I wrote about SunChips’ “compostable” chip bag that wasn’t really compostable at all. It was one-third compostable, which meant that its compostable layer was laminated to two-thirds non-compostable layers, rendering it — well — noncompostable. Now that’s changed. SunChips bags are now 100%

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AdVinylize Turns Billboards Into Cool Vinyl Bags

Companies can now turn their billboards into unique, vinyl bags for special promotions and events closing the sustainability loop. We see them everywhere. Colorful, larger-than-life billboards. They are a simple marketing tool for advertising agencies who hope to create eye-catching designs and slogans for their biggest corporate clients. Billboards are as common in our landscape

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It’s All About the Paper — New Online Blog & Community

For marketers looking to improve the sustainability of their print marketing programs, there is almost nothing more important than the role of the paper. For this reason, Wausau Paper has launched a new online community, Digital Space, for designers, printers, and other experts in digital print technology and applications. The site includes both a collaborative,

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Green Your Packaging Now — Before They Make You Do It

When we think about greening “print,” we often think about books or marketing communications like direct mail. But what about the world of packaging? Because packaging provides the additional functions of shipment and product protection as well as marketing, it brings a host of unique issues far beyond other types of printed materials. Plus, it’s

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A (LEED) Silver Lining: Hilton Garden Inn Gatlinburg

Leading the way for the green evolution for the Hilton Garden Inn franchise, the Hilton Garden Inn Gatlinburg, drawing inspiration at the doorstep of the Great Smoky Mountains National Park, has embarked on the fast-track to bring this upscale hotel into the green business movement. Opening in May, 2009, this 118-room hotel is nestled across

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“Green” Yearbooks? We’re Getting There!

In my daughter’s backpack this morning, I discovered a note about school pictures, soon to be delivered. That brings to mind the topic of yearbooks. Here’s a product that has everything wrong with it from an environmental standpoint — coated paper (making the paper difficult to recycle), tons of ink, lots of unnecessary pages, and

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Harry Potter Sports an Environmental Audit

Did you notice something different on the back pages of The Order of the Phoenix? If you live in the Canadian market, you might. The fifth book in the Harry Potter series has something unusual on its back pages. It’s an environmental audit. The audit, produced using New Leaf Paper’s Eco Audit Calculator, uses New

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GE Acquires ScanWind Offshore Wind Turbines

Certainly, the development of these turbines is a case of challenge and response since they were developed to meet the Scandinavian environment. GE and others will develop generators that will provide wind farms offshore where the windiest but harshest environments exist. Animal lover will be delighted to know that sea birds are able to avoid offshore wind farms.

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